Responsible for all touch points that shaped public perception of the company including content creation, event management, media relations, branding, social media management.
Spearheaded effort to actively pitch to media and establish relationships; media coverage increased 2.25 times within 30 days due to strategic, effective program.
Handled social media accounts including Facebook, Twitter, LinkedIn and YouTube, creating content and tracking performance.
Played key content management role in revamp of website, a six-month process that generated five solid leads less than two months after launch.
Supported key business development activities by crafting relevant, memorable material.