B2B marketing and corporate communications specialist looking for a dynamic company that requires strong branding/rebranding experience, creative, sales-driven marketing strategy and a solid track record in leadership.
Local and international marketing insights/knowledge that add value to companies looking to expand their footprint in the US or overseas. Experienced at growing marketing and communications infrastructure, and anticipating risk in public perception for small- to mid-sized companies in the throes of growth. Particular skills in corporate and crisis communications in the lead-up to IPOs.
Adept in using digital and social media tools for marketing and corporate communications. Proven ability to scale solutions up or down according to the client's budget and objectives, whether it's for startup marketing or multinational global marketing campaigns.
Expertise in M&A marketing and communications, global branding, global rebranding, startup marketing strategy and crisis management in a digital age. Skilled in leading and integrating multi-cultural, global marketing teams across an international matrix organisation.
Published writer who can provide expert editorial coverage and analysis of media, culture, startup marketing trends, travel and lifestyle.
Specialties: Startup marketing, corporate communications, investor relations, global branding and rebranding, digital marketing, traditional marketing, writing, marketing campaign creation and budget control. M&A marketing, communications and planning. Strategic and tactical experience in social media applications for marketing, PR, organisational change management and crisis management. Social media marketing, event marketing, custom marketing solutions. Hospitality marketing, B2B marketing, lifestyle and fashion marketing.
Startup marketing is a different beast. Entrepreneurs don't have the luxury of brainstorming about strategy and branding. They need to get their names out -- fast. Short-term goals are the norm.
Six For Gold is a startup marketing consultancy that understands their need for speed and instant impact.
We provide PAYG startup marketing 'set meals' that allow clients to choose the activity that fits their current requirements, timeline and objectives.
There's no obligation to sign a retainer. Pricing is upfront. And every account is handled by a senior exec. Visit our site at http://6forgold.com to see our menu of services.
Chicago-based Fifth House Ensemble taps the collaborative spirit of chamber music to create engaging performances and interactive educational programmes. As a member of the board, I offered marketing approaches tailored to NFP resources and objectives.
Global leader of internal and external marketing and communications, brand positioning and maintenance. Led global rebranding of 44 countries to one name; designed communications blueprint for integrating new acquisitions. Managed team of international marketers from Chicago to Perth.
Editor of weekly section that covered advertising, public relations, startup marketing in the technology space, market research and media
| Less than 24 hours after the Boston Marathon bombing, t-shirts are already up for sale. Some do not mention proceeds going to the victims |
| Kenneth Cole's tasteful tweet during the mass protests in Cairo |
| Unfortunate ad placement for United Airlines on aftermath of 9-11 |
| Maybe it's about time they had a regular Monday meeting |
| McDonald's fare across the world recognizes local tastes |
| Zynga's branding: Everything's consistent to build recognition |
| Nothing like that shiny new car smell. Photo by NRMA New Cars/Flickr |
| Chart by Robin Raszka |
By Alicia Kan
Obermutten, a Swiss village with only 78 residents, puts up a Facebook page to drive tourism. The mayor promises that anyone who liked the page would have their picture put up on the village community board.
The community board has long since run out of space and page engagement now rivals those of Lady Gaga and Coca-Cola.
We're not saying Facebook alone will bring a stampede of people to your startup, but you'd be surprised how simplicity and sincerity outshines slick anyday in marketing.
Cheers to Tnooz for sharing the video.
Most of us know Balenciaga through the talented Nicholas Ghesquiere who designed the iconic motorcycle bag. Very few know that the man after whom the house was named was a masterful couturier, revered and feared by apprentices like Ungaro who went on to head up their own houses. Said Ungaro, ”Balenciaga was a fisherman’s son, but he possessed the soul and mannerisms of a king.”
Ungaro’s work shows the influence of his mentor, who designed this extraordinary black cape of crumpled black gazar that wraps around the head like a huge rose, then falls in a crush around the body, clad in a narrow stem of black crepe. The effect was enigmatic. Photo from Vogue, September 1967.
Museo Xul Solar is the preserved 1930s home of the renowned Argentinian artist and prominent member of the local avante-garde in the 1930s. This entrance hall staircase leads to la celda (the cell), Solar’s studio and place of meditation. Photo from Living in Argentina by Taschen.
Courregès was always about delight. True to form, these spotted calfskin coats are paired with knee-high socks and dancers’ t-bar shoes. Photo from Vogue, September 1967.
Sonia Rykiel’s apartment in Paris in 1988, all black banquettes and animal print cushions, was very much her sanctuary. The revered French designer once said “I’ve put everything into my clothes: Mystery, madness, tenderness.” Photo from Architectural Digest, September 1988.
The best argument for investment dressing: The classics never disappoint. This feature on spring suits included a crisp white one from Liz Claiborne, a Genny shirt, a Pucci clutch and an Hermes belt. Photo from Glamour, February 1991.
Long before Celine, Project Runway, and a successful listed company, Michael Kors was an up-and-coming designer. In this Glamour feature, he talks about what’s sexy. “It’s not the obvious, tarty things that are sexy. Truly sexy outfits make you notice a woman, not the clothes.”
Even then, his classic American sportswear aesthetic showed. His turquoise tank top is sequined, a subtly luxurious detail. Photo from Glamour, February 1991.
Chloe scarf designed by Karl Lagerfeld, used as a hair ribbon in a Vogue feature showing how scarves can be used in different ways. Before his enormous success at Chanel, Lagerfeld left his unmistakable imprint on Chloe. Photo from Vogue, March 1977.
Apricot and lime; pajama dressing — these were hip in the 70s. Mary McFadden top and pants; Van Cleef & Arpels jewelry; Maud Frizon gold heels. Photo from Vogue, March 1977.
Queen Elizabeth riding on an elaborately costumed elephant’s howdah with the maharajah of Jaipur. Decorated bullock carts await her on the right. The Queen made a state visit to India in 1961, 13 years after the country marked its independence. Photo from Life magazine, February 1961.
Like Jeanne Lanvin and Coco Chanel, Halston started his career as a milliner. He designed this oversized sun hat in 1967. Photo from Halston An American Original by Elaine Gross & Fred Rottman.
David Webb advertisement from the 70s. His bejeweled bracelets of serpents, panthers and other fanciful animals were highly coveted and an editorial fixture.
The dining room of Lee Watts’ Victorian home in London has a Southern plantation-type grace. The vintage electric fan adds to the ambience. Photo from House & Garden, UK edition, July 2006.
Lady Plunket with her Sealyham Chuddy, photographed for Vogue by Edmund Harrington in 1929. Plunket, the illegitimate child of the 7th Marquess of Londonderry and silent film star Fannie Ward, married Lord Plunket in 1922. They were international jet-setters who rubbed shoulders with the likes of Douglas Fairbanks, Jr. The couple perished in a private plane crash in 1938 while traveling from Los Angeles to William Randolph Hearst’s ranch in California. Photo from Dogs In Vogue by Judith Watt.
Zandra Rhodes’ dining room in 1988 with its deliberately oversize table — “to create a feeling of enclosure,” said the designer — and chandelier portrait by Andrew Logan. The dining room columns were once part of the Rocky Horror Picture Show film set, while the blue-green sculpture on the table is by fellow designer Issey Miyake. Photo from Architectural Digest, September 1988.
Outdoor terrace of Peter and Lyn Selig’s Texas getaway. Very aptly, it’s named Cloud 9. Photo from Metropolitan Home, July/August 2009.